DESIGN, DIRECTION &
PRODUCTION SERVICES

Delivering creative solutions for every design need

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My current experience involves managing a top-performing design team through all facets of creative design procss from concept through production and execution. Communicating between teams and departments, creating and managing marketing campaigns. All while inspiring my creative team, I am focused on delivering quality and effective design solutions.

 

PRINT LAYOUT

My experience lies in design layouts of catalogs and multi-page marketing print publications. I have been designing and producing catalogs for over 20 years. I have come to resolve marketing challenges with data driven solutions in tight deadlines. When Pajamagram needed a catalog produced from start to finish in one weekend, I was the the designer they came to that they knew could get the job done. —tell a good catalog design story. Identify where there was a problem and how I worked to resolve the issue. How do I solve problems.

 

I have produced catalogs
for the following clients:

  • Pajamagram

  • Vermont Teddy Bear

  • PajamaJean

  • Vermont Brownie Company

  • Overseas Adventure Travel

  • Grand Circle Travel

  • Vantage Deluxe Travel

  • Paul Gauguin Cruise

  • CM Big & Tall

  • MIT News Office

WEB marketing

 

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I am responsible for the design and management of the production of marketing assets across four companies. This ranges from homepages, promotional emails, landing pages, social images, and product pages.

The focus is to make branding consistent across all marketing platforms. Consistency of the emotion created by the images, brand style, and brand voice all play a valuable role staying on brand. Creative discipline comes into play whether you are creating and email or posting an ad on social media.

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EMAIL LAYOUT

I am tasked with managing and the execution of the design and layout of digital marketing emails every month. I along with my team can design and send out from 50 to over 120 promotion emails each month among four different brands.

WEBSITE LAYOUT

Along with maintaining the seasonality of homepage’s look and feel, I am responsible for managing the edits and updates the web images for sales and products that sell out.